Marketing in Taskus 18 Christmas commercials special - how did Santa Claus end up in commercials?

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Tallinna Majanduskool

Published on Dec 20, 2024
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🎅 Have you ever wondered how Santa Claus got into commercials? In this Turundus Taskus Christmas story, Tallinn School of Economics marketing teacher and advertising collector Rain Veetõusme and marketing chair head Triin Rum analyze the most memorable and influential Christmas commercials from Estonia and around the world. We'll talk about: The best Christmas commercials - Raini and Triinu's most memorable examples The secrets of advertising creation - what makes Christmas commercials special? The story of Santa Claus - how did he get into commercials in the first place and which brands has Santa Claus used the most? Timestamps: 00:00 Intro 01:54 What is Raini's favorite Christmas commercial? 03:08 Cultural differences in commercials 07:30 The influence of music in commercials 08:47 What is special about Christmas commercials? 11:32 What is Triinu's favorite Christmas commercial? 18:24 Advertising with social impact and Christmas 21:33 Coca-Cola in Christmas commercials 31:44 Reflections of current topics in society in commercials 46:35 The budget of Christmas commercials 51:10 Real VS artificial in Christmas commercials Commercials analyzed in the program: Saku Õlletehas: Happy Holidays! • Saku Õlu, Happy Holidays! (Saku Beer, Happ... Copyright: Saku Òlletehas Telia Eesti: Skill is a gift • Technology either separates or unites m... Copyright: Telia Eesti, Optimist A Coca-Cola Christmas ad by Greenpeace • A Coca-Cola Christmas ad by Greenpeace Copyright: Greenpeace, Weekend Coca-Cola Christmas advert: This Christmas, give something only you can give • Coca-Cola's Christmas advert directed... Copyright: Coca-Cola, Wieden+Kennedy London Pepsi Christmas advert: Summertime is Pepsi time • Pepsi Commercial with Santa (Summer) Copyright: PepsiCo Tesco Christmas advert: Nothing is stopping us this Christmas 2021 • Tesco : New Christmas Advert 2021 : N... Copyright: Tesco, Bartle Bogle Hegarty London Doc Morris Christmas Advert 2020: Take Care • Take Care of Yourself Doc Morris Ch... Copyright: DocMorris, Jung Von Matt Sainsbury's Christmas Ad 2024 • Sainsbury's BIG Christmas Copyright: Sainsbury's, Roald Dahl, New Commercial Arts, King Henry Studios, Rogue Films - Unexpected Santa (AI-Generated Christmas Ad 2024) • Coca-Cola - Unexpected Santa (AI-Gene... Copyright: Coca-Cola, AI studios: Secret Level, Silverside AI, Wild Card Deutsche Telekom Christmas Ad 2024: Bubbles • Bubbles Deutsche Telekom Christma... Copyright: Deutsche Telekom, MUW Saatchi & Saatchi #christmasadvertisement #marketing #advertisinghistory #MarketingTask

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