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Mark Junglas is a man of conviction! Eating meat, yes, but only if the animals had a good, species-appropriate life - and a stress-free death. The trained butcher was disgusted by conventional factory farming from an early age: When Mark had to slaughter a calf at the age of 16, it was a terrible experience that helped to establish his commitment to animal welfare. Mark is leaving the conventional meat industry. Three years ago, the 35-year-old took over the management of a state-of-the-art organic farm with over 100 cattle that he keeps in a species-appropriate manner - with his own slaughterhouse and sales department. Mark Junglas is supposed to get the farm out of the red and hold its own against the cheap meat competition. Even if animal welfare is very much on trend, it is no easy undertaking! Because only a few people are willing to pay more for organic meat. Mark has many ideas to boost sales: He experiments with self-created meat dishes and tries to win over new nutrition-conscious customers via social media channels and marketing. People up close and personal accompanied Mark for almost a year. It won't be easy and in the end the question is whether Mark will stay true to himself through all the ups and downs - in his mission for the highest animal welfare and the best meat. ???? If you liked this video, give us a like! ______ ???? A film for people up close and personal by Mike Schaefer. This film was produced in 2024. All statements and facts correspond to the status at that time and have not been updated since then. ______ ???? More documentaries in the ARD Mediathek: https://1.ard.de/yt_doku?yt=d More documentaries on the topic: ???? Cheap meat: The farmers pay the price - • Cheap meat: The farmers pay the price... ???? A new start on the farm - from the city to the country - • A new start on the farm - from the ... ???? The burn-out farmers - • The burn-out farmers WDR documentary ???? Can I afford my animal? - • Can I afford my animal? WDR... ???? Germany's most famous butcher Tönnies fights for his reputation - • Germany's most famous butcher ... ______ #Meat #Animals #WDRDoku