The best gift for March 8 is a gift certificate to Golden Apple https://goldapple.onelink.me/jLXC/spm... Course Become a presentation designer from Bonnie&Slide http://bit.ly/3SSd6PW Get a 40% discount with the promo code STRELETS and earn 200K+ remotely Good Girl Blush fragrance can be purchased in the store or on the official website of Golden Apple http://bit.ly/3EO7H6F The entire history of 12 Storeez from start to finish — how did the business of the Russian brand begin, turning into a huge fashion empire? How to achieve billions in turnover with minimal investment? How did the Belle You brand appear and what is Marina Golomazdina's role in the 12 Storeez business now? You are unlikely to watch the second part of the conversation without tears. Marina spoke for the first time about how she lost her son. This is the story of a mother who survived the worst. But the main value of this conversation is that it turned out to be life-affirming — it will help many people survive the loss of a loved one and will be a saving grace. 00:00 — In this episode 02:35 — Why did Marina Golomazdina hesitate to give an interview for so long? 04:08 — Which of the co-founders of 12 Storeez gives interviews and who doesn’t? 04:21 — The history of the most successful Russian fashion brand. How did the 12 Storeez business start? 06:39 — How the Golomazdin sisters sold Brioni suits for 1.5 million rubles 09:26 — Advertising integration 10:19 — About shopping at the “cardboard” market 11:13 — About service. What distinguishes civilized shopping from the market 12:45 — The first Benetton in Yekaterinburg. What shopping has become in Russia 15:18 — “Work should be enjoyable. If not, quit. We spend our whole lives at work" 16:14 — About working in glossy magazines in the 2000s 17:44 — Advertising integration 19:58 — About working as a stylist at Cosmopolitan 22:39 — "I don't understand how I survived there." About the toxicity of glossy magazines 23:40 — Where does a girl from a simple family from the Urals get her taste and eye for detail? 27:49 — Advertising integration 30:13 — About the start-up capital for opening 12 Storeez 31:26 — Marina's first business before 12 Storeez, which brought in millions 33:16 — The very beginning of 12 Storeez. How was it? 35:14 — Who came up with the name 12 Storeez? 36:16 — How are the shares distributed between Marina, Irina, and Ivan? 38:20 — "We bought everything!" — About the first earnings of 12 Storeez 38:51 — Who helped the Golomazdins for free at the start 40:27 — Why clients came to the Golomazdins' home 41:40 — "There were a lot of refusals." How Marina and Ivan negotiated with shopping centers in Moscow 42:44 — About the sold-out opening of the first store in Metropolis 43:57 — What was the unique idea of ​​12 Storeez 45:39 — About the main commercial hits of 12 Storeez 47:07 — About brands copying 12 Storeez 49:25 — About Kristina Khoronzhuk and Polina Podpletnaya 51:10 — The role of Marina Golomazdina in the company 12 Storeez today 52:47 — How Marina founded a new business on a bet with her husband while on maternity leave 57:41 — How Belle You began 58:31 — About sanctions. Why did the Italians accommodate the Russian company? 1:00:47 — How did Irina and Ivan react to Marina and Robert’s new brand? 1:02:30 — About the competition between 12 Storeez and Belle You 1:03:31 — Who is more difficult to do business with — a husband or a sister? 1:05:42 — “I was looking for a husband-partner” 1:06:15 — Why do Marina and Robert now live in Dubai? 1:07:05 — About Belle You hits 1:07:57 — About body positivity 1:08:58 — About moments of despair when you wanted to quit everything 1:11:18 — Why are the Golomazdin sisters out of social life? 1:13:58 — “So what, Leonardo DiCaprio!” 1:14:58 — “Only the one who waits gets the best.” About meeting her husband Robert 1:19:32 — About the images of a man — Marina’s father and Robert. How are they similar? 1:22:34 — “You are not prepared for such events.” Marina told for the first time how she lost her son immediately after giving birth 1:25:14 — Who is to blame for this terrible tragedy? 1:33:16 — How Marina coped with grief 1:35:37 — About the long path of working on herself after the loss of a child 1:37:10 — Awareness, acceptance and gratitude — three stages in grief 1:40:29 — “You can’t not go to your child’s funeral” 1:44:17 — About two paths in grief: looking for the guilty and the path of creation 1:46:00 — Gratitude instead of hatred. About the birth of her second son Elon 1:50:46 — How Marina helps other women cope with loss 1:51:41 — About charity. Can you trust foundations? 1:57:50 — About attitudes towards religion 1:58:17 — How did the second pregnancy and birth go after losing a child? 2:01:31 — “I don’t want to be a supermom.” About raising a son 2:02:03 — Will there be a children’s line in 12 Storeez and Belle You? 2:05:40 — About the most valuable thing — parental support 2:06:30