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In the new issue of Forbes U30, journalist Batyrkhan Togaibayev @togaibayev talks to EasyTap co-founder and CEO Magzum Tolesh @magzum_tolesh Magzum was working as a commercial director in a large IT holding when he came up with the idea for a startup. He faced the problem of a shortage of line personnel (employees who perform basic functions in manufacturing, trade, and service companies) and realized that the business needed a digital service that could help a wide range of companies. The project quickly attracted the interest of investors, and in May 2022, Magzum Tolesh and his partner Temirlan Kabylbekov attracted private investments in the amount of $270 thousand, and in October of the same year, the founder of Freedom Holding Timur Turlov invested in them. How can a startup influence the labor market? Why is the culture of hourly work unpopular in Kazakhstan? How is EasyTap entering the Central Asian markets? Watch on our channel right now! For cooperation inquiries — [email protected] Subscribe to our channel - @forbeskazakhstanyoutube See also: Forbes Q&A https://cutt.ly/5WF32kQ Forbes U30 https://cutt.ly/vWF8wIH Green Corridor https://cutt.ly/GWF8WoN Women in Forbes https://cutt.ly/xWF8D1G Forbes Events https://cutt.ly/9WF88iW Our website — https://forbes.kz/ Time codes: 00:00 Start 00:51 Greeting 02:11 How I started my journey 04:02 How life was in Kostanay 08:01 First steps in entrepreneurship 13:56 Decision to become an employee 16:59 Offer of the post of commercial director 19:43 Path to entrepreneurship 20:48 What is EasyTap 22:57 How to get interested in inverters 28:26 How we worked with people and companies 29:52 Attracting additional investments 34:16 Getting to know Timur Turlov 38:11 Today's EasyTap 40:51 Why hourly pay is unpopular in Kazakhstan 42:03 Social portrait of an employee 43:21 How much can you earn on a part-time job 43:57 The real picture of socio-economic life 48:45 Are statistics about average wages lying 51:03 Entering the global market 53:03 Advice for young viewers