24,594 views
German medium-sized companies have done better than average in recent years. Those who have rested on their laurels and have not used the current crisis as an opportunity are in trouble. Adaptive skills are now important, with organisation and service offering more and defying the crisis. The others can paint - that is the motto at HS. Heinrich Schmid GmbH, named after the company founder, avoids price wars and focuses on quality. A successful strategy: owner Carl-Heiner Schmid turned his father's company into the largest craft business in the country, with an annual turnover of almost 250 million euros. His recipe for success: continuous training of around 3,000 employees. We watch how foremen learn the right way to communicate with customers in role-playing games. And accompany the boss on a tour of the construction site - from a single-family home to a major project - the new TSG Hoffenheim stadium. There, the HS craftsmen are currently building the VIP boxes and taking care of the anti-graffiti protection. Marion Hütter gives an insight into the company.