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In this incredible video, Karen Navarro explains the marketing techniques used by the French luxury fashion brand HERMÈS. Scarcity, exclusivity and creating the desire to have the product are the weapons that this brand uses to sell at very high prices and still get its models to sell out in stores. And there are even waiting lists to get them. You can follow Karen Navarro on Instagram: @karenavarro4 We are Neetwork Business School and we are the largest digital marketing school in the world for Spanish speakers. We have more than 300,000 enrolled. We offer a 6-month Master in Digital Marketing TOTALLY FREE. You can register here: https://campus.neetwork.com/ To carry out the master's degree you will need a hosting and a domain. We recommend you to use our recommended hostings: Hostgator: https://partners.hostgator.com/c/3443... Bluehost: https://www.bluehost.com/track/neetwork/ DISCLOSURE: NEETWORK.COM IS AN AFFILIATE OF HOSTGATOR AND BLUEHOST, WHEN YOU BUY ONE OF THEIR PLANS OR SERVICES THROUGH THE LINKS ON OUR WEBSITE, THEY PAY US A COMMISSION. THESE INCOME ARE AN IMPORTANT PART OF OUR BUSINESS MODEL. BUT IN ADDITION TO BEING AFFILIATES, WE HAVE ALSO BEEN THEIR CLIENTS FOR MORE THAN 5 YEARS AND WE CONSIDER THAT THEY ARE THE HOSTING COMPANIES WITH THE BEST QUALITY/PRICE RATIO WORLDWIDE, THAT IS WHY WE RECOMMEND THEM.