Luxury expert reveals how the rich invest - César Val Podcast #68
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In this episode, I interview Cesar, an expert in the luxury market, who shares his background and insights into how luxury brands work, highlighting the importance of desirability, scarcity, and extreme quality in their products. He explains how luxury differentiates itself from the mass market by focusing on desires rather than needs, and how luxury brands create elusive dreams for their audience, which increases their value. Cesar also mentions examples of brands such as Ferrari and Hermès, which have been able to preserve their exclusivity and quality, achieving a unique positioning in the market. In addition, Cesar addresses the evolution of Dubai's real estate market, highlighting its dynamism and ability to attract international investments thanks to its strategic location and favorable policies. He concludes with a reflection on how luxury, although it may seem superficial, actually enriches human life by offering extraordinary experiences and moments that go beyond basic needs. Where to find the guest: https://www.instagram.com/cesarvals/?... My Advanced Training: https://libertadinmobiliaria.es/libe-... ???? Download my free calculator: https://libertadinmobiliaria.es/lm-ca... ???? Subscribe to the channel: / @libertadinmobiliaria ???? My Books: Libertad Inmobiliaria: https://amzn.to/3YVtFNb Become Independent from Daddy State: https://amzn.to/3ZcWqEL Think and Grow Rich (21st century version): https://amzn.to/3xNCGMk Follow me on Instagram: / libertad.inmobiliaria Timing: [00:00:00]: Introduction to the luxury market [00:00:45]: César shares his professional career [00:02:01]: Differences between the mass market and the luxury market [00:05:23]: How luxury brands think [00:09:22]: Ferrari's business model [00:13:31]: How to apply what big brands do [00:16:46]: Luxury investments: watches, cars and art [00:20:40]: 3 variables for a valuable product [00:26:10]: Example of brands that do it well [00:32:15]: Luxury real estate investment [00:35:40]: Anecdotes of luxury [00:38:03]: The care of details [00:41:33]: How to extract the relevant history of a home [00:49:59]: Evolution of the real estate market in Dubai [00:56:20]: Role of the Middle East compared to others [01:01:20]: Curiosities of the rain in Dubai [01:06:10]: Dubai ties [01:17:03]: Big groups and brands luxury [01:25:59]: Powerful brands [01:29:13]: Final message on luxury
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