Low Ticket: New Creative Validation and ROAS Maintenance Framework

11,985 views

Matheus Bressan

Published on Oct 29, 2024
About :

For low-ticket Facebook Ads campaigns, using a total budget instead of a daily budget can be the key to maximizing ROAS and increasing conversions. Not every offer can support aggressive scaling, and maintaining a solid structure is essential to generating a consistent 10-15k per month in revenue. In this video, I’ll share the Solar System Framework for validating creative and maintaining ROAS using a total budget. The framework starts with a main campaign, the “Sun,” in a CBO with a total budget. Surrounding it, the “Stars” are test campaigns in a 1-1-1 CBO or 1-1-1 ABO, where each new creative is validated. If the creative performs well, it is added to the Sun; if not, it is discarded. The rule of thumb for testing is half the ticket — for example, if your commission is $40, your test investment will be $20. In this video, you’ll learn: How the Solar System Framework allows you to validate creative to maintain high and consistent ROAS in Facebook Ads campaigns. Why a full budget is beneficial, allowing Facebook to distribute the budget according to the best sales opportunities throughout the days. The importance of maintaining variety in creatives so that Facebook prioritizes the most relevant content for each user, maximizing the chances of conversion. How to adjust the budget after each 30-day cycle to ensure consistent performance. If you are looking for advanced strategies to maintain high ROAS and validate effective creatives with a full budget in Low Ticket campaigns on Facebook Ads, this video is for you.

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