[Local Stitch] Why TWB is not worried about a 30% drop in sales - 룬아의 마요네즈매거진 - World Latest Movie, Series, Videos and Trailers | fetery.com

[Local Stitch] Why TWB is not worried about a 30% drop in sales

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룬아의 마요네즈매거진

Published on Dec 4, 2024

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#Brand #Interview #Insight When running a brand, it's easy to seek expansion because sales aren't as high as before or the market is changing. But will it really be a breakthrough? Expansion can bring possibilities, but it also carries the risk of deterioration. Here is a brand that has been growing rapidly for 14 years with a single item priced under 10,000 won. It's TWB. How it generated 4 billion won in sales with a 9,800 won towel, and why you don't have to worry even if sales decrease by 30%... Listen to the clear story of TWB CEO Kim Ki-beom. Don't hesitate. https://twb.co.kr/ / twb.official This talk was held as a Local Stitch Creator Week 2024 event.

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