Living Identity Vladislav Derevyannykh Prosmotr

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Design Prosmotr

Published on Aug 13, 2023
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The first thing many business founders think about is a logo for their company. And thousands of designers convince their clients of the importance of logos every day. But Vladislava Derevyannykh is sure that it is time to knock logos off the pedestal of brand design. Often, it has no meaning in communication between a brand and customers. In his lecture, he will explain what is really important in creating a high-quality identity. You will learn how brand design has changed over the past decades and what awaits it in the future. What is wrong with most mockups and why designers do not know how to present their work. How neural networks will affect design, and what you need to study right now to create a high-quality identity tomorrow. The lecture will help you understand the present and future of design and look at the creation of identity from an unexpected angle. 00:00 – Greeting 01:21 – Why a logo is not the most important thing 02:50 – How a designer can present a logo to a client 08:49 – Why one logo is not enough 15:30 – A new approach to logo creation 25:30 – How to create a living identity 27:00 – How to make an identity for a specific person 28:02 – How neural networks will influence branding Lecture “Living Identity” by Vladislav Derevyannykh, brand design director of Voskhod For Peace More useful videos for designers in the VK group: http://www.vk.com/prosmotr Like Prosmotr on Instagram: / designprosmotr Find out about Prosmotr news on Fb: / designprosmotr Follow the news on Twitter: / designprosmotr http://designprosmotr.ru

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