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Regulated in 2015, the craftsman profession generates income for millions of families and helps boost the economy. With the pandemic, the need for a digital presence to sell products has increased. Today, with the democratization of digital services and solutions, with a low investment, craftsmen can increase the visibility of their products, maintain contact with customers and win new ones, and consequently increase sales. How to get started? How to improve performance on social media? We will talk to a Digital Marketing specialist who will give important tips and answer questions from the public, as well as to Craftsmen who have achieved success on social media. In addition, we will talk about the consolidation of Brazilian crafts as an economic sector and its impact on community development, initiatives aimed at generating job and income opportunities, taking advantage of regional vocations, preserving local cultures, developing an entrepreneurial mindset and training artisans for the competitive market, promoting the professionalization and marketing of Brazilian craft products. Access the courses: https://bit.ly/artesãoempreendedor1 https://bit.ly/artesãoempreendedor2