Liliya Rakh: How to Make Friends with French Designers and Dress Kazakhstan

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Published on May 25, 2023
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2GIS will suggest places for shopping: https://2gis.onelink.me/nw2S/ysaignd8 erid:LdtCKRQ6q With the promo code MODAFACE, you can get a 10% discount on all Openface products on OZON until June 10: https://clck.ru/34V35z erid:LdtCKKLNH Who is a buyer? Many people think of this as a person who simply brings things from abroad as an intermediary between the designer and the buyer. But that's not quite true. Our guest is Liliya Rakh, a stylist and buyer from Kazakhstan with 33 years of experience. We learned how purchases are made, what will help you make friends with French designers, why you need to sell intellectual fashion, and what are the differences between Russian and Kazakh fashionistas. Subscribe to the Fashion Podcast: Vkontakte: https://vk.com/modnypodkast Rutube: https://rutube.ru/channel/24561268/ Zen: https://dzen.ru/modnypodkast Find out all the news of the project and read us in Telegram https://t.me/modnypodcast Social networks: Alexey Sukharev https://t.me/suharevstyle Liliya Rakh https://t.me/rakhliliya TIME CODES 00:00 — Start 01:57 — The buyer profession as an art 07:39 — Advertising 09:03 — Almaty — Milan — Paris: how it all began 14:24 — How to make Galliano, Chloé and Celine fall in love with you 17:17 — Advertising 18:25 — How to conquer world fashion houses and bring them to Kazakhstan 28:04 — How purchases happen 29:24 — How a physics teacher became a buyer from the BoF list 36:13 — Intellectual fashion, quiet luxury and favorite designers 40:32 — “Vyacheslav Zaitsev is our Yves Saint Laurent, Valentin Yudashkin is Oscar de la Renta” 45:03 — How fashion differs in Kazakhstan and Russia 46:46 — About concept stores 48:17 — Friendship with Alla Verber 49:52 — Master class on fittings from Liliya Rakh 55:32 — Where to get energy and inspiration? 57:27 — Fashion and its therapeutic effect #LiliyaRakh #fashion #FashionPodcast #AlexeySukharev

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