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Despite her multiple roles, Leda Maria Martins does not fragment herself. Wherever she is, everything that constitutes her will also be there. In the Reinado, it would be no different: it is in this tradition that many of the concepts that Leda presents to us are manifested. In this video, we follow part of the ceremonies of the Reinado festivities of the Irmandade de Nossa Senhora do Rosário do Jatobá, where Leda Maria Martins is the Queen of Nossa Senhora das Mercês. The poet, playwright and reinadeira also tells us about her history with the Reinado and her coronation, as well as the role of the collective and temporality present in this tradition. For more content, visit: itaucultural.org.br/ocupacao. Technical file Conception and production: Itaú Cultural Curatorship: Itaú Cultural Team Consultancy: Denilson Tourinho and Elias Gibran Expographic project: Gisele de Paula Accessibility project: Itaú Cultural Team ITAÚ FOUNDATION Chairman of the Board of Trustees: Alfredo Setubal Chairman of the Foundation: Eduardo Saron INSTITUTIONAL AND STRATEGIC COMMUNICATION Executive management: Ana de Fátima Sousa Coordination of digital strategies and brand management: Renato Corch Photography editing: André Seiti and Letícia Vieira Social media: Daniele Cavalcante (intern) and Jullyanna Salles Coordination of institutional communication: Alan Albuquerque Institutional communication: William Nunes Events: Caroline Campos and Simoni Barbiellini ITAÚ CULTURAL Superintendence: Jader Rosa CURATORSHIPS AND ARTISTIC PROGRAMMING Management: Galiana Brasil Coordination: Carlos Gomes Executive production and research: Natalia Souza and Roberta Roque CREATION AND PLATFORMS Management: André Furtado Production coordination: Kety Fernandes Nassar Audiovisual production: Paula Bertola Live sound: Raquel Vieira (outsourced) Sign language interpretation of audiovisual content: AHU – Humanist Accessibility (outsourced) Review, transcription and subtitle synchronization: Alume Communication and Accessibility (outsourced) Motion design: João Zanetti (outsourced) Editorial production: Pamela Rocha Camargo Creative coordination: Carla Chagas Content editing and production: Duanne Ribeiro, Icaro Mello and Juliana Ribeiro Text review supervision: Tatiane Ivo Text review: Karina Hambra and Rachel Reis (outsourced) Graphic design and visual communication: Guilherme Ferreira and Maria Carolina Zanchetta (intern) Image capture and editing: Murilo Alvesso (outsourced)