Welcome to the online lecture on the fundamentals of business administration (BWL)! In this exciting introduction, we will explore the essential concepts and principles that form the backbone of any successful business operation. Business administration is at the heart of every organization, regardless of its size or industry. From start-ups to multinational corporations, it is important to understand the basic principles in order to operate efficiently and achieve long-term success. In this lecture, we will cover the different areas of business administration, including financial management, marketing, human resources and operations management. You will learn how companies use resources effectively, manage risks, analyze markets and meet customer needs. We will also cover important concepts such as supply and demand, competitive strategies, cost management and business management. In addition, we will discuss the role of digitalization and technology in today's business world and how companies can use them to their advantage. This lecture will not only provide you with a solid understanding of business administration fundamentals, but also valuable insights into the practical application of these concepts in the real world. Prepare to develop your entrepreneurial mindset and deepen your knowledge of business principles! Live sessions / webinar "Fundamentals of Business Administration" Unit 1: 1. The subject area of ​​business administration Basic literature with Amazon affiliate links: Basic book: Business administration in 100 minutes: Sprinting with fun to the essentials for everyone, 2nd edition, 2024 https://amzn.to/3Twr9fO Exercise book for exams and tests: Exercise book for business administration in 100 minutes: The exercise book with tasks and solutions for successful exams and tests in upper secondary school, at the Abitur, the IHK and at universities https://amzn.to/3T2JpgW Very important: If you liked the video and my initiative, please rate it, leave a short comment, share it and subscribe to my channel! In this way you help us to continue to make such content available free of charge. Thank you very much! Overview I. Basics 1. The subject area of ​​business administration 2. The operational sales process 3. Basic questions of company management 4. Effects of globalization and digitization 5. Reference group management II. Constitutive decisions 6. Choice of location 7. Legal forms 8. Corporate connections 9. Organization III. Functions in the performance and financial process 10. Procurement, logistics and production 11. Marketing 12. Human resources management 13. Controlling and financing IV. Internal and external company accounting 14. Investment and financial accounting 15. Cost and performance accounting 16. Business accounting About the person: Prof. Marc-Oliver Opresnik https://de.wikipedia.org/wiki/Marc_Ol... Marc Oliver Opresnik is Professor of Marketing and Management and Member of the Board of Directors at the SGMI Management Institute St. Gallen. He is also Professor of General Business Administration, in particular Marketing and Management, at the Technical University of Lübeck and visiting professor at various international universities. He worked successfully for ten years in management for an international corporation and is the author of numerous articles and specialist books. Together with Kevin Keller and Phil Kotler, the world's most famous marketing professor, he is co-author of the German edition of "Marketing Management", the "Bible of Marketing". He is Chief Research Officer at Kotler Impact Inc. and works as a trainer, keynote speaker and consultant (www.opresnik-management-consulting.de) for numerous institutions, governments and global corporations. With his many years of international experience, Marc Opresnik is one of the world's most renowned experts in marketing, strategic management and negotiation. Contact: Prof. Dr. phil. Dipl.-Kfm. Marc Oliver Opresnik Deputy Director of the Institute Institute for Entrepreneurship and Business Development Tel.: +49 451 300 5016 Fax: +49 451 300 5585 E-Mail: [email protected] Technical University of Lübeck Corporation under public law Mönkhofer Weg 239 Office building 25, Room 25-0.06 D-23562 Lübeck GERMANY www.th-Luebeck.de