TV ARTESANATO SEM STRESS PAGE ON YOUTUBE IS AMONG THE 100 MOST VIEWED IN FEBRUARY 2011 The Artesanato sem Stress program page on YouTube (/artesanatosemstress) is among the most viewed in its category between January and February 2011. All videos uploaded to YouTube have accumulated 189,550 views. This information is available on the program's official page, but according to Paulo de Souza, the video producer, there are videos that have been viewed up to 70,000 times. According to the producer, this success is primarily due to the artisans invited to participate in the program and later due to the quality of the information provided in the step-by-step instructions. According to him, there are craft programs that only care about the commercial side and forget to inform the viewer. In other words, they forget to show the step-by-step instructions as they should be shown. The biggest complaint from most people who watch craft programs is the lack of information. Most of these programs are solely concerned with informing people where to buy products and nothing else. People are discovering that teaching them is not their priority, and many craft programs that consider themselves market leaders see them as fish to be caught. People are discovering that certain programs of this genre are not interested in showing step-by-step instructions as a priority, but rather in seeking sponsors, since television is expensive. But PSP, the producer of the program Tv Artesanato sem Stress, is already preparing some bombs to drop on the market and thus try to change this concept when it comes to craft programs. The solution would be to use the same advertising process currently used by YouTube, Adsense. Adsense is a way of adding sponsors' ads to the video during its broadcast, without having to change its structure or cut it at the end of the video. This is a secret that producers are unaware of or even do not take into account because they think that YouTube is nothing more than a joke. But Paulo de Souza takes this possibility so seriously that he has already boosted the sales of three large companies in the industry through this technique. For him, the important thing is not just selling the product, and what many companies forget is that marketing has to be an ongoing action and not just having thirty seconds of fame. Many companies sponsor certain craft programs and have spent fortunes for years and then discovered that they no longer have the strength to continue in the market and thus fall into oblivion. According to Paulo, in fact, marketing on YouTube is not only the future, but also a way to keep the brand of a product or company in the spotlight for more than just 30 seconds. Check out the new Adsense technology that will be launched this week: • LEARN HOW TO MAKE EVA LADYBUG WITH ...