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There is a thin line that separates reality from what we like to believe is true. In the post-truth era, what is true is not true but what we like. Between irreverence, satire and irony. Andrea Sesta and Andrea Michielotto are editors of lercio.it, specialized in the experience of a phenomenon that wins at ancestors of the parodic journalistic world and satirical brothers from other European countries, of a success, which has now entered the daily life of each of us, which has a million and a half likes on Facebook This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx