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South Korea has become the center of attention with the explosion in popularity of its cultural productions, which include the overwhelming success of K-pop groups and audiovisual productions, ranging from popular soap operas to award-winning films and series, such as “Soundbite 6” and “Parasite”, which won the main category at the 2020 Oscars. To talk about this multi-billion dollar market and how brands and influencers can relate to it, we invited an expert on the subject to Papo de Influência: influencer Thais Midori, who has been producing content about Korean culture since 2015 for an audience of more than 1.6 million people. In a super relaxed conversation, she shares interesting facts about the country, how she got involved in this universe even before its explosion in popularity in Brazil, and what her routine as an influencer in a niche that continues to grow works. ABOUT THE GUEST Thais Midori is an influencer specialized in Korean culture. She shares interesting facts about South Korea, K-pop, K-drama and more on her social media. She has an audience of over 1.6 million subscribers on YouTube, over 700 thousand followers on Instagram and over 500 thousand followers on TikTok. Midori is also the founder of ViagemPraCoreia.com, a company specialized in organizing trips to South Korea. YouTube: / @midorithais Instagram: / midorithais TikTok: / midoritiktok Company: https://viagempracoreia.com/ Follow Papo de Influencia: Follow us on social media and stay up to date with the news and main highlights: Linkedin: / squidb2b Website: https://squidit.com.br/ Papo de Influencia Instagram: / papodeinfluenciasquid #podcast #marketingdeinfluencia #coreiadosul #kpop #kdrama #dorama