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They say that the secret of success lies in not doing what one loves, but loving what one does. That's why in this show, Znanja imanja, we talk about: Goran Bojović from the village of Brezovica on the Jelica mountain - how he became the best host, winner of the Ethno Brand of Serbia award and part of the winning team for an innovative village. Dragica Ostojić from Barajevo - one of the pioneers of organic production in our country, what 15 years of experience and work have brought her. Danijel and Tijana Tanasković - why and how they brought their dreams to life not under the lights of an Austrian metropolis but in Lozovik near Smederevo. Sanja Danilović, Director of the Agricultural Payments Administration - about the possibilities offered by the Ipard 3 program for this year and the new opportunities it provides... Journalists: Dragana Popov, Ljiljana M. Petrovi Copyright RTS: Any copying of video and/or audio recordings and posting on other channels is prohibited!