Indonesia feels that Apple is being unfair. Apple's investment in Vietnam reaches hundreds of trillions, while in Indonesia it is much smaller. As a result, the iPhone 16 is banned from entering Indonesia. Apple then promised to increase its investment by another 100 million USD, hoping that the Indonesian government would soften. In fact, the government did not budge. Recently, Apple has offered a new investment of 1 billion USD, equivalent to 15 trillion rupiah. If this happens, does that mean the government has 'won'? This case is interesting, because the government's reason for pressuring Apple is a 'sense of justice'. While we know that business investment is about who can generate the greatest return. It has nothing to do with 'fairness'. What is the logic behind this feud? How will this impact the investment climate in Indonesia? Let's find out. Disclaimer: This video is a simple review of business or industrial phenomena for the general public to use as learning material or reflection. Although using various reliable references, this video is not an academic script or journalistic work. Reference Source: BBC Indonesia. (nd). Apple iPhone 16 rejected by Indonesia due to insufficient investment. Retrieved December 3, 2024, from https://www.bbc.com/indonesia/article... Kumparan Bisnis. (nd). Facts about iPhone 16 not yet available for sale in Indonesia, Apple's investment proposal rejected. Kumparan. Retrieved December 3, 2024, from https://kumparan.com/kumparanbisnis/f... Bloomberg Technoz. (nd). iPhone 16 IMEI blocked in Indonesia, check owners who will be affected. Bloomberg Technoz. Retrieved December 3, 2024, from https://www.bloombergtechnoz.com/deta... Bloomberg Technoz. (nd). Government summons Apple, iPhone 16 ready to enter Indonesia. Bloomberg Technoz. Retrieved December 3, 2024, from https://www.bloombergtechnoz.com/deta... Bloomberg Technoz. (nd). RI asks for more than IDR 1.5 trillion, Apple cannot sell iPhone 16 yet. Bloomberg Technoz. Retrieved December 3, 2024, from https://www.bloombergtechnoz.com/deta... Katadata. (nd). iPhone 16 banned, Apple said to double investment in Indonesia to IDR1.6 T. Katadata. Retrieved December 3, 2024, from https://katadata.co.id/digital/gadget... Bloomberg Technoz. (nd). iPhone 16 is one step away from entering Indonesia, these are the government's requirements. Bloomberg Technoz. Retrieved December 3, 2024, from https://www.bloombergtechnoz.com/deta... Kompas. (2024, May 2). Regarding Apple's continued investment, the government is still formulating the right form of incentives. Kompas.id. Retrieved December 3, 2024, from https://kompas.id/baca/ekonomi/2024/0... CNBC Indonesia. (2023, March 6). Apple cancels investment in Indonesia, turns out this is the root cause. CNBC Indonesia. Retrieved December 3, 2024, from https://www.cnbcindonesia.com/market/... Bloomberg Technoz. (nd). Not just forcing Apple to invest, Indonesia must complete its homework. Bloomberg Technoz. Retrieved December 3, 2024, from https://www.bloombergtechnoz.com/deta... Katadata. (nd). Ministry of Industry asks Apple to come to Indonesia and build an iPhone factory. Katadata. Retrieved December 3, 2024, from https://katadata.co.id/berita/industr... Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com My contact: https://bit.ly/Kontak-Indrawan-3 Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #strategibisnis #konsultaninovasi