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What do you do when a customer asks you for a discount? If you immediately agree, you show that the standard price is too high. Not to mention the effects on your return. But you also don't want to run the risk of the competitor being knocked on your door. With tips such as "Don't bend over if the customer doesn't hit yet" and "don't give a discount, but exchange a discount", bestselling author Jos Burgers shows what you can do best in such a situation. The entrepreneur's college: short video lectures (max. 15 min.) by passionate speakers. About trends, new technologies, leadership, strategy, HRM and for your personal development. Get inspired, look at https://www.bakertilly.nl/nl/ondernem... More entrepreneur's college? Stay up to date by subscribing to our channel or sign up for our newsletter: https://www.bakertilly.nl/nl/aanmelde... https://www.bakertilly.nl/nl/ondernem... https://www.bakertilly.nl/nl/ LinkedIn: / baker-tilly-nederland Instagram: / bakertilly_nl Facebook: / bakertillynederland Twitter: / bakertilly_nl /