João Branco Marketing and Sales Strategies That Made McDonald's a World Reference #88
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About :
Marketing Professional of the Year in 2021, João Branco, former CMO of McDonald's, was at the forefront of important actions for the brand, such as the party on BBB, built in partnership with the then DPZ&T, now DPZ. The pajama party yielded impressive numbers for McDonald's, such as a 1000% increase in Google searches, in addition to being in the trending topics. 🍔 Do you have any questions regarding the future of your life? McDonald's is considered a marketing juggernaut because of its consistent, global approach to brand building and product promotion. Some of the key reasons include: ✓ Global consistency: McDonald's has a consistent global presence, with a brand image that is recognized worldwide. ✓ Effective advertising campaigns: The company invests in well-planned and effective advertising campaigns, including TV ads, digital media, and product promotions. ✓ Personalization: McDonald's offers personalized meal options, allowing customers to choose the ingredients they want in their meals. ✓ Constant innovation: The company is constantly looking to innovate, whether through new products, ordering technology, or restaurant concepts. ✓ Successful partnerships: McDonald's has successfully partnered with entertainment companies, such as Disney, to promote its products to the right target audience. 🎙️ Do you have any questions about your podcast? We are the biggest podcast in Brazil, aimed at entrepreneurs, and we have already received big names such as: Felipe Titto, João Apolinário, Samuel Pereira, Geraldo Rufino, Flávio Augusto, Cris Arcangeli, Bianca Andrade among others. 🔸 What was the biggest insight from this episode? To learn more about the Business Accelerator, click on the link below: https://www.aceleradorempresarial.com... Follow me on Instagram, where I always share extremely valuable and highly exclusive content about management, leadership and processes. 🔸 To follow, just click on this link: / marcusmarquesoficial #mcdonalds #aceleradorempresarial #podacelerar #empreendedorismo #vendas #marketing
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