Ivan Khokhlov: New Directions, Global Market, Turning to Sustainable Brand Development 12 STOREEZ - Fashion Factory School - World Latest Movie, Series, Videos and Trailers | fetery.com

Ivan Khokhlov: New Directions, Global Market, Turning to Sustainable Brand Development 12 STOREEZ

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Fashion Factory School

Published on Feb 23, 2022

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Co-founder and CEO of 12 STOREEZ Ivan Khokhlov gave an interview to Lyudmila Norsoyan and shared the main principles of the brand's dizzying success. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course https://tinyurl.com/44mycv76 0:00 - Meet the guest. Ivan Khokhlov 2:30 - Openness of 12 STOREEZ. Brand ecosystem 9:13 - About working with the team 21:47 - Working with the collection. How to maintain a balance between quality and pricing? 24:57 - About production 33:50 - Marketing and promotion 40:00 - About your role in the brand 44:18 - How are new directions chosen? 51:15 - Sales channels 56:19 - About entering the global market 1:01:49 - “Expectation/reality” situations in sales 1:07:45 - What happens to unsold stock? 1:11:43 - About forming a size range 1:14:55 - About sustainable development 1:26:03 - About motivation 1:31:45 - About digitalization of fashion 1:38:27 - Blitz Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Brand - / 12storeez #fashionfactory #fashionfactoryschool #IvanKhokhlov #12storeez #fashion

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