It's not rocket science - MARKETING RECIPES

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C'est pas sorcier

Published on May 16, 2013
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The official channel of the France 3 show. C'est pas sorcier, the magazine of discovery and science. For manufacturers, launching a new product is always a huge risk. The operation costs them a fortune... and seven times out of ten, it's a failure! To put all the chances on their side, they call on the know-how of marketing and advertising. What does this know-how consist of? What are the recipes? To find out, Fred, Jamy and Sabine decided to launch their own product: a candy with magical virtues that -- they hope -- will be a hit with children. They called on the biggest agencies in Paris to offer -- exclusively -- a real brand, real packaging and a real advertising campaign for their imaginary candy. C'est pas sorcier offers us a decryption of the methods that push us to consume more and more.

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