Moroccan leader in the fields of climate and refrigeration engineering, FIRST THERM stood out at the International Building Exhibition organized at the Mohammed VI complex in El Jadida. Exclusive partner of major international brands such as FRANCE AIR, LENNOX, SINTRA, ECOOL, EUROCLIMA, QLEANAIR and PROMAT, the company highlighted its latest technological advances and sustainable solutions, confirming its key role in energy innovation and building safety. Conferences dedicated to sustainable solutions On Thursday, November 21, 2024, FIRST THERM organized a series of conferences bringing together national and international experts. These meetings highlighted innovations designed to optimize energy efficiency, by offering measurable and ecological solutions. Visionary, the company has opened the dialogue on technologies that place customer needs at the center of its priorities, while responding to environmental issues. Award-winning “Made in Morocco” innovation Among the highlights, FIRST THERM presented the ECOAIR air conditioning brand, produced in its new Casablanca factory. Labeled MADE IN MOROCCO in April 2024, this range was also recognized at the Moroccan Consumer Awards in June. These distinctions highlight the company's performance in terms of local production and international competitiveness. Cutting-edge solutions for the buildings of tomorrow During these conferences, FIRST THERM unveiled innovations in several key areas, including air conditioning, ventilation, smoke extraction, fire protection and air treatment. These solutions, combining performance and reliability, reflect the company's commitment to meeting the growing needs of the residential, industrial and commercial sectors. A participation marked by enriching exchanges The FIRST THERM stand was also a space for exchanges and interactive demonstrations, where experts and visitors were able to discover the latest technologies. These presentations, led by specialists, illustrated how to integrate these innovations to maximize their impact in modern buildings. A commitment to excellence and sustainability Thanks to its strategic partnerships with international leaders, FIRST THERM has established itself as a key player in the sector. The company provides its customers with a competent and dynamic team, offering high-quality services and unrivaled services, ranging from distribution to installation, including consulting and after-sales service. With more than 1,300,000 products sold and hundreds of customers having achieved between 30% and 50% energy savings, FIRST THERM continues to assert itself as a pillar of energy innovation in Morocco, working towards a sustainable and efficient future.