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00:09 - Systematic earning = building a digital infrastructure 01:38 - Client portrait - individual (B2C) 03:40 - Client portrait - legal entity (B2B) 06:35 - Client portrait - state (B2G) 07:01 - Client portrait - partners and dealers 08:20 - Channels and tools for attracting customers 08:28 - Contextual advertising and life hacks 12:25 - SEO before launching a website 16:14 - Avito 17:11 - Marketplaces 17:55 - Content marketing 18:04 - YouTube 19:35 - Zen channel 20:30 - How to work with photo and video content 24:27 - Cold e-mail newsletters 26:17 - Sales department control 34:22 - Questions and answers Vadim's speech Skopintseva (https://t.me/ceoskop) - co-founder of the digital advertising agency Zexler (https://zexler.ru) at the conference Hard Business. A report with examples on how to use integrated marketing to attract high-quality leads and make sales on an ongoing basis. At the end - questions for the speaker. Specific cases and methods with examples of marketing channels for manufacturing and construction. As well as useful tools for increasing conversion from lead to sale.