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It is not necessary to have a "new" or "innovative" idea to start and build a successful company - you just have to be closer to the target group and speak their language better than other competitors in order to find out exactly what they want and how to address them correctly! Andreas is a graduate of DHBW Mannheim and founded his own company alongside his further master's degree. Since 2012, he has helped hundreds of thousands of students get better grades in their studies without stress with his website einserkandidat.de and has won tens of thousands of customers for his virtual training courses and seminars. He also works as a consultant for lead and customer generation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx