Thank you for watching this video! ▼A series of interviews with people who are active in a wide variety of fields and in their own way▼ Our first guest is Shinko Osada! As the former CMO of Red Bull, she is one of the key figures in establishing the energy drink category and penetrating the Red Bull brand and products, which were unknown in Japan at the time, into the market. Osada experienced setbacks in her job search. However, by stepping off the rails of life, she was able to focus on her own growth, facing herself and thinking about what she wanted to be, without being swayed by those around her. In the second part, we asked Osada, who left Red Bull and became independent, about her independence, working for a foreign company, and her involvement in the development of Shibuya. In this interview video, we hope that you will be able to take the opportunity to realize and discover that there are other ways to live as ways of life become more diverse, and to reflect on what you want to be. [Table of Contents] 0:00 Opening (Continuing from the first part, our guest is Osada Shinko, former CMO of Red Bull and Secretary General of Shibuya Future Design) 0:38 Why did I decide to go independent? 1:39 Quitting my job without deciding on a new career 2:32 What made me decide to start my own business 5:07 More people are considering going independent!? 6:55 Thoughts from having worked for a foreign company for a long time 7:54 Working at a foreign company 10:07 The ease of working in an environment that accepts diversity 11:30 The source of my passion for my work 12:50 Adding my own flavor is the Osada style! 14:03 On my private life 14:46 Tidying up my house is my current obsession! 17:31 Tidying up also improves relationships with family! 18:33 SIW2024 starts in Shibuya from October 11th! 19:17 A place to meet people you wouldn't normally meet! 20:43 Listening to people with passion cheers you up! 21:19 How to cope when you're feeling down 24:06 Closing [Guest] Osada Shinko Representative of NEW KIDS / Director and Secretary General of Shibuya Future Design Director of Marketer Career Association / Representative Director of Metaverse Japan / Director of the Japan Dance Sport Federation After working as a marketing and PR manager at AT&T and Nokia, she joined Red Bull Japan in 2007. As CMO (Chief Marketing Officer), she established the energy drink category and penetrated the brand and products into the market. After leaving the company in 2017, she became independent the following year. She launched her own company, NEW KIDS, and while serving as a representative and advisor and speaker on brands, communities, and athlete events, she also promotes project activities to design diverse possibilities for cities as director and secretary general of Shibuya Future Design, a general incorporated association established in Shibuya Ward. ----------------------------- I want to see more women in Japan choosing and carving out their own path in life. I want more women to be mentally and financially independent and self-sufficient, so I would like to share the mindset and useful information necessary for this. I would like to talk to you as much as possible according to your needs, so if you have any concerns or questions, please feel free to comment or email me ([email protected])! I also offer a 30-minute free online consultation. I would be happy to talk to you about women's careers, starting a business, etc.! If you are interested, please make a reservation at the following URL! https://lin.ee/btvhszj [Chiaki Hirota Profile] After working as a stock analyst at a foreign securities company for many years, she is currently a management consultant, consulting mainly to managers of listed retail companies. In addition, she has launched a brand called Heading South to support active women, and has a store in Ginza. I also served as an outside director of the family restaurant chain Denny's for nine years until May 2024. "Supporting people who challenge themselves to become who they want to be" is the brand statement of Heading South. We develop and sell products that remove the stress that women experience when taking on new challenges and encourage them to be themselves and maximize their abilities. I want to create a society where more women can play an active role in society as a matter of course. I want more people to be active in their own way, with their own beliefs, without being overly bound by the values ​​of others or society. I developed the Heading South brand and YouTube with the desire to support such people. I truly believe that "challenging yourself is truly wonderful!" I believe that if more people believe in themselves and take on new challenges, society will be a better place. I would like to start a community that will grow together with people who share my thoughts and want to change themselves. We are currently in the process of preparing, but if you are even slightly interested, please register for LINE here. https://lin.ee/btvhszj We will provide you with details when we are ready! [Related sites] — Heading South The Soft Pump Pumps made in Italy that don't hurt even when barefoot https://theheadingsouth.com/ — The story behind the birth of the brand is here https://prtimes.jp/story/detail/zrPj6... — Heading South Instagram is here / headingsouth_official [Profile] After graduating from a US university, he gained experience as a retail and consumer-related analyst at a European investment trust, and then switched to being a sell-side analyst. He served as a stock analyst in the retail (specialty store) sector through Deutsche Securities, JP Morgan Securities, and Citigroup Securities, and was ranked third in the retail (specialty store) category of the Nihon Keizai Shimbun's popular analyst ranking in 2012. As a team, he has been ranked top for 12 consecutive years. He is familiar with all success stories and failure stories based on continuous interviews with more than 300 companies for over 10 years. In 2013, she established Hidden Gems, a consulting company specializing in increasing corporate value, and became co-representative partner. Utilizing her knowledge of the retail and restaurant industries that she has worked in for many years, she has engaged in mid-term management planning, IR support, activist response, M&A advisory, etc. for listed companies in the industry. From her long experience working for a foreign company where performance was emphasized and there was little gender discrimination, through her consulting activities for Japanese companies, she strongly felt that women in Japan should not give up on their careers even when life events change, but should be able to play an active role in their own field and carve out their own path in life. In 2020, she launched Heading South with the aim of supporting women's active participation in the workforce. CEO of Omote Co., Ltd. (CEO of Heading South) Managing Partner of Hidden Gems Co., Ltd. Certified Trainer of the Japan Self-Esteem Promotion Association https://self-esteem.or.jp/instructor/... Director (outside the company) of Seven & i Food Systems Co., Ltd. (2015-2024) Part-time lecturer at the Graduate School of Economics, Osaka University, first half of 2014