Ilya Nikonov, head of the design department at Ingosstrakh and a graduate of UPROCK SCHOOL

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UPROCK

Published on Mar 23, 2023
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🔥 Free design course with free feedback: https://t.me/freeeducation_uprockbot Ilya Nikonov, Head of Design at Ingosstrakh and UPROCK SCHOOL graduate Evgeny Kuzmin (CEO & Art Director of UPROCK studio) shares his experience, draws a relevant design, and analyzes the main mistakes in UX/UI. Ingosstrakh website — https://ingos.ru Ingosstrakh Telegram — https://t.me/ingosofficial 0:00 Introduction 0:33 Can we say that the audience of the Ingosstrakh website is around a six-digit number? 0:59 Did you feel a lot of responsibility when you were redesigning the Ingosstrakh website? 2:08 How many unique pages does the site have? 2:52 What is your role as a lead designer on the project? 4:04 What percentage of your time is spent on management and design tasks? 5:32 Why is Ingosstrakh's design so utilitarian? What did you put into it? 13:00 The project had to be completed within a tight deadline. How was it? 22:35 How did you work with other departments during the project? 26:51 How did you survive the first time working on such a large project? 29:34 Why did they make you a lead designer, although you had no experience in design? 33:30 Do you think you lived up to the management's expectations that you would fulfill the responsibilities of a lead designer? 34:27 Has the conversion rate of the new Ingosstrakh website increased? 35:50 What research did you do for the project? 41:17 What are your future plans for your project? 42:44 How does your management assess the fact that you are so actively developing the company's digital space? 46:00 What did you do before working as a designer? 47:33 Comparing your previous work experience, is design better or worse? 48:41 Conclusion 🚀 We are waiting for you at the UX/UI design school №1 UPROCK: https://school.uprock.ru/middle ☀️ Write to the school manager: https://t.me/uprock_hello USEFUL FOR UX/UI DESIGNERS: Download free Cyrillic fonts: https://www.fonts.uprock.ru/ All the most useful sites and mockups for designers: https://www.baza.uprock.ru/ Free online book on UX/UI design: https://www.uprock.ru/education Foreign articles on UX: https://www.uprock.ru/all-articles Video lessons on design: https://t.me/uprockdesign OUR SOCIAL MEDIA NETWORKS: Evgeniy's personal Instagram: / zhenya.ninja (banned in Russia) Cool animations from our cases: https://dribbble.com/uprockpro The best sites on Behance: https://www.behance.net/uprockawards Order a website design or company branding: https://www.agency.uprock.ru #webdesign #figma #ux #uprock

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