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In this episode of Doorzetters, Ilja Gort takes us through his life story, from musician to winemaker. He shares his challenges, successes and the philosophy that shaped him. How do you transform from musician and advertising producer to successful winemaker in France? In this episode, Ilja tells us all about his multifaceted career. A conversation full of humor, wisdom and inspiration! Key Talking Points: Ilja's musical career and selling his company. The lessons learned from starting a vineyard in Bordeaux. Why perseverance is essential in every aspect of life. Memorable Quotes from Ilja: “Ignorance is the key to success. Don't think too long, and just do it.” “It's a black hole you throw money into, until you find the right taste.” “My life's work is the love and knowledge I want to pass on to my son and grandson.” Links and Resources Ilja Gort's Website: https://chateaugort.nl/iljagort/ Tips Richard's Tip: “Discover Hannah Verboom's CineTree for quality films: https://cinetree.nl/.” Ilja's Tip: “https://www.vivino.com/NL/nl/la-maiso..., https://wijnopdronk.nl/producent/davi... Ruud's Tip: “Invest in translation earphones for international calls.” https://www.timekettle.co/en-uk/produ... Timestamps: 2:01 - Most difficult moment in Ilja's career: private and professional 4:11 - Transition from music to wine: challenges and growth 7:05 - The music industry in the 70s and 80s: experiences and insights 9:00 - First hit and Ilja's business lessons 13:20 - Discovering the magic of wine and the first steps in winemaking 16:18 - Impact of climate change on wine production 19:02 - The unique aspects of winemaking in France 22:28 - Tips for starting winemakers: lessons from experience 27:10 - Daily life at Chateau Gort and Gort 30:03 - Collaboration with Albert Heijn: challenges and benefits 34:41 - The power of labels: how to convince customers 37:01 - What makes expensive wine really better? 40:55 - Misconceptions about wine and the importance of storytelling 44:03 - The strict regulations in the wine industry: challenges and the future 47:20 - Three tips for starting winemakers in the South of France 50:46 - Life lessons and advice for Ilja's younger self 54:27 - Tips of the week: from films to translation earphones Contact information Website: www.doorzetters.net X (Twitter): https://x.com/DoorzettersX LinkedIn: / doorzetters-podcast Instagram: / doorzetters_podcast Sponsors: Amdax: https://amdax.com/nl Owow: https://owow.io/ Sprints and Sneakers: https://www.sprintsandsneakers.com/