Igor MANN: On Marketing Failures, Personal Branding, Burnout, and CHAT GPT

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Битрикс24 Казахстан

Published on May 29, 2023
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In the new episode of the podcast "Growth Point" - a space guest. Economist, marketer, author of books and business trainings - Igor Mann! We talked about how entrepreneurs can find a competent marketer, whether neural networks will leave copywriters and designers without work, how marketing manipulations affect negotiations. And also about why Igor himself does not attend trainings, what his main mistakes are, how he allocates his time and does without an assistant. Timestamps: 0:00 Teaser 1:11 Igor Mann - Marketer #1 6:09 About impostor syndrome and how to deal with it 8:56 How an entrepreneur/marketer can always be on trend 12:29 About motivation, how to maintain interest in marketing for a long time 15:50 About burnout: should a marketer change jobs every 3 years 17:50 Advice to a manager: make a marketer's work interesting 19:31 A story about workaholism: experience of working in Austria, fines for overtime 22:19 Failures and mistakes of Igor Mann. How to overcome the fear of failure 26:32 How Igor Mann gets by without an assistant 31:52 People who inspire and why Igor Mann does not attend trainings 37:01 What three questions should an entrepreneur ask a marketer at an interview 41:19 Balance between classical and digital marketing 42:54 Marketers who confuse marketing with rich content are bad marketers. You need to know the classics 44:10 The mistake marketers make: why SMM is mistaken for marketing 44:29 3 must-read books for a marketer 45:25 Universities teach the wrong things 46:41 Advice for entrepreneurs 50:24 Why businesses need CRM 54:28 Will ChatGPT leave marketers without work 57:56 How modern businesses can be competitive 1:00:46 The role of a personal brand in marketing and in life 1:05:41 Why Igor doesn’t mind sharing his knowledge We help businesses work! Try for free: https://www.bitrix24.kz/?utm_source=y... 🔹Follow our Instagram - @bitrix24kazakhstan - / bitrix24kazakhstan 🔹 Read us on the Telegram channel: https://t.me/bitrix24kz 🔹 Get insights in the Telegram chat: https://t.me/crmconf2022 🔹 Watch us on TikTok: https://www.tiktok.com/@bitrix24.kaza... #Bitrix24 #newBitrix24 #Bitrix24MobileCRM #MobileCRM #salesintelegram #Bitrix24Kazakhstan #Bitrix24CentralAsia #Bitrix24CA

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