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The guest of the new episode of the show "Proyalennye" was the publisher, marketing consultant and author Igor Mann. He talked about 5 steps necessary to become number one in your business. He shared a list of books that will help you master applied advertising tools and become a sought-after specialist. Together with Ekaterina Rybakova, they discussed the value of reading and motivation, talked about how personal marketing differs from a personal brand, what limitations artificial intelligence has and what the modern education system lacks.