If you buy it once and use it for 30 years, there are no regular customers! But the reason it didn't enter a department store is 'this'? (KBS 20120429 broadcast)

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KBS 다큐

Published on Premiered Jun 14, 2023
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■ Anseong Casting, a cast iron factory that has been making cast iron for four generations! Anseong Casting started making cauldrons in 1910 and is now in its fourth generation. There are people here who have been making cast iron products by hand. Let’s meet Anseong Casting, which completes its products entirely by hand, from melting the iron in the furnace and making the mold to taming it. ■ From cauldrons to frying pans and camping gear… Modern cooking utensils made with traditional techniques! High-quality iron, coal, and limestone are added in order and the 1,400-degree cast iron is extracted at a high temperature, making it a cookware with a lot of iron without worrying about heavy metals, unlike non-ferrous casting products. When you think of cast iron products, you think of cauldrons, but Anseong Casting also makes various products such as frying pans and camping gear! Anseong Casting’s cast iron products, made with traditional techniques while considering both practicality and design, are leading modern consumers. ■ Anseong Casting’s persistence in thinking from the consumer’s perspective! Creating a store with solid products that has no regulars. The biggest characteristic of Anseong Casting, which has been around for 102 years, is that it has no regular customers. The reason is that the products are sturdy enough to be used for more than 30 years after purchase. Anseong Casting's cast iron products have a thicker bottom that is directly exposed to fire, and are coated with sesame oil to prevent rust. Anseong Casting's persistence in always making products from the consumer's perspective creates a store without regular customers. ※ This video is [100-year-old store - Making cast iron products that surpass tradition. Anseong Casting, a 102-year-old cast iron master] that aired on April 29, 2012. #cooking #camping #documentary

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