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Srdjan Janićijević is the founder and director of the Mokrogorsk School of Management. Before starting his entrepreneurial career, Srđan Janićijević spent 15 years working in multinational companies. He worked for Philip Morris from 1998 to 2001 in Yugoslavia, Switzerland and the countries of Central and Eastern Europe. In 2001, he took over the position of director of Coca-Cola for Serbia, Montenegro and Macedonia, where he remained until 2005. He was the general director of the company Politika NM until 2008. What kind of family milieu does he come from, how did his grandmother view his education and occupation at Philip Morris, why did he return to Serbia after a decade of living and working abroad, how did his environment react when he decided to leave a secure job and venture into entrepreneurship water, what he had to change about himself after leaving the corporate world and a lot more knowledge and experience from the great Srđan Janićijević.