I MANAGED THE CONTENT OF THE LARGEST POLISH e-commerce companies Joanna Banaszewska From a shoe to
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“From shoe to marketing” is something that has never been done before. Controversial, sharp, but above all reliable and honest! Do you need help with e-commerce/marketing? I will be happy to help ???? https://oskarlipinski.pl/ I encourage you to sign up for my newsletter (still free) Every Sunday at 9:00 I send 100% practical knowledge and marketing meat. My newsletter is opened by an average of 80% of readers. Sign up ???????? https://oskarlipinski.pl/newsletter/ I invited Joanna Banaszewska, CEO of Instacademy, an entrepreneur and influencer, to the next episode of my podcast about e-commerce. Joanna is also the founder of the clothing brand BUBABANANA and the producer of non-alcoholic gin Good Spirits Co. We talk about marketing strategies for brands for 2024, avoiding typical mistakes and effective content management. Joanna shares her observations on influencer marketing. She suggests how to measure the effectiveness of such activities. We will also discuss issues related to running a clothing brand, challenges in the industry, and lessons she has learned from her own business. Finally, we will hear something she has never shared publicly before! What mistakes do brands make and how to avoid them? Is there a good brand strategy in 2024? How to measure the effectiveness of the influencer we work with? Instagram: https://www.instagram.com/jbanaszewsk... LinkedIn: / joanna-banaszewska-b12b37148 0:00 Introduction 2:14 What mistakes do brands make and how to avoid them? 6:48 Is there a good brand strategy in 2024? 9:48 Which brands do content marketing well according to Joanna? 14:46 How do you think influence marketing should be done well in 2024? 22:13 How to work with an influencer? 34:42 How do we measure the effectiveness of the influencer we work with? 36:38 What is Joanna's perspective on the clothing industry? 43:43 Sewing room operations 46:49 What marketing and sales lessons has Joanna learned from running a clothing business? 49:36 When starting a business, do we think about its business potential? 52:46 Lack of self-criticism and the ability to make decisions 56:13 What are the factors that determine the success of building an e-commerce brand? 59:04 What can Joanna share that she hasn't talked about anywhere else before? Strategic partners: Shoper: https://www.shoper.pl/?utm_source=osk... AutoPay: https://autopay.pl/ Samba AI: https://www.samba.ai/ Zaufane.pl: https://zaufane.pl Media patrons: E-commerce in practice: https://ewp.pl New Marketing https://nowymarketing.pl/ Sprawny Marketing https://sprawnymarketing.pl/ Marketer+ https://marketerplus.pl/ #wspolpracambasadorska
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