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🐝 Sinergéticos! In this episode of Sinergéticos, we spoke with Santo Gonzalez, an entrepreneur originally from Baní, Dominican Republic, whose story of success and resilience has led him to triumph in two countries. Santo began his career in the technology sector in his homeland and, with determination, emigrated to the United States in 2011, where he rebuilt his path from scratch. Currently, he leads companies such as Imprint Penny, GovBidder and LeadMatt, offering innovative tools that support the Hispanic community in accessing government contracts and digital marketing. An inspiring talk about leadership, self-improvement and opportunities in the public sector. Don't miss it! Guest networks: / santocontratos Follow me on my networks 👇 🔴 Facebook: / jorgeserratosf 🐝 🔴 Instagram: / jorgeserratosf 🐝 🔴 TikTok: / jorgeserratosf 🐝 🔴 Twitter: / jorgeserratosf 🐝 🎧 Listen to the podcast on Spotify: https://bit.ly/SinergéticosPodcast 00:00 - 01:02: Welcome. 01:03 - 02:00: Reasons to move to the United States. 02:01 - 02:57: Experience of a betrayal. 02:58 - 04:00: Strategies to overcome a betrayal. 04:01 - 06:58: Discovery of betrayal and its impact. 06:59 - 12:21: Healing and personal recovery processes after betrayal. 13:13 - 16:50: Transition from working on construction sites to selling to the US government. 16:52 - 17:35: Achieving a $500,000 contract. 17:36 - 20:00: Efforts to attract the attention of the US government. 20:01 - 21:06: Difficulties finding a job after college. 21:07 - 23:28: The most important life lesson. 23:29 - 26:00: Strategies to maintain contracts and an optimal work profile. 27:33 - 29:17: Explanation of what a tender is. 29:18 - 30:44: Advantages and disadvantages of selling to the United States government. 30:45 - 33:00: Practical examples to understand the bidding process. 33:01 - 34:25: Tips to attract attention in the market. 34:26 - 36:00: How to create an appropriate corporate profile. 36:01 - 38:18: Strategies to improve a company's image. 38:19 - 38:49: Higher and lower value contracts obtained. 38:50 - 41:30: Main market niches to sell to the government. 41:31 - 42:55: Ideal niches for Latinos to sell in the United States. 42:56 - 44:10: Possibility of undocumented people being able to sell to the US government. 44:11 - 51:00: Inspiration for creating a course on selling to the US government. 51:01 - 52:00: How audits work in the system. 52:01 - 52:35: The payment process in the United States. 52:36 - 54:18: The importance of having a “Big Pack” in business. 54:19 - 55:51: Tips for keeping government contracts. 55:52 - 56:51: The number of possible contracts in bidding processes. 56:52 - 58:30: The meaning of 1+1=3. 58:31 - 1:01:14: Collaborating as a team with the US government. 1:01:15 - 1:04:37: The story of their first sale. 1:04:38 - 1:06:54: Lessons and learning along the way. 1:07:01 - 1:08:00: Details about the mentoring program. 1:08:01 - 1:11:15: Keys to being competitive in the mentoring field. 1:11:16 - 1:12:04: Final dynamics. 1:12:05 - 1:12:48: Farewell.