How to Prospect: The 5-Step Equation for Success

4,687 views

Quentin Despas - The Good Sales

Published on Apr 25, 2023
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How to prospect and find new customers? This is the unsolved equation of recent years for many managers and salespeople. ???? Join The Good Sales community: https://bit.ly/3BmGbJ2 00:00: How to prospect? Introduction 02:57: Define a target (but not only...) 04:40: The message (unbreakable couple) 06:36: The context changes everything 09:13: The right timing 13:30: The prospecting channel 15:15: Details on how to prospect (optimization) In this video, we will cover one of the most important steps for developing your business: prospecting, i.e. how to find new customers. To do this, I will present you with an equation with 5 unknowns to succeed in your prospecting. If you solve this equation, you will prospect successfully and you will no longer wonder how to find new customers. These 5 unknowns are: the target, the message, the context, the timing and the channel. Indeed, to understand how to prospect customers and succeed in your prospecting, it is essential to understand these key elements and to optimize them to achieve your objectives. We will therefore see together how to optimize each of these unknowns to improve your prospecting. We will notably address the following points: How to define your ideal target and identify it effectively to maximize your chances of success in commercial prospecting. How to develop a striking message adapted to your target to capture their attention and arouse their interest. How to take into account the context in which you are prospecting to personalize your approach and increase your chances of success. How to choose the right time to contact your target to maximize your chances of a response. How to select the communication channel best suited to your target to optimize your digital prospecting. We will also cover different prospecting strategies to find new customers, including digital prospecting, which is an increasingly important lever for B2B SaaS companies. In short, if you are looking to know how to prospect new customers and improve yourself to develop your B2B SaaS business, this video is for you. You will discover how to optimize the equation with 5 unknowns to succeed in your prospecting and achieve your objectives. Do not hesitate to comment and ask your questions to exchange with our community. Don't forget to like this video if it was useful to you, share it with your colleagues and subscribe to our channel so you don't miss any of our next tips on selling B2B SaaS. ???? Join The Good Sales community: https://bit.ly/3BmGbJ2 ????‍???? To work with me, let's talk: https://bit.ly/3fWOje0

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