​READY TO JOIN THE COMMUNITY? SUBSCRIBE HERE: https://demandainfinita.com.br/desafi... HOW TO PROSPECT ON LINKEDIN 01:44 - Optimizing your profile 04:06 - Connection request 06:18 - First message 07:49 - Content production 11:10 - Follow-up Many people complain that, even after investing in tools, they are being ignored on this social network. But the truth is that most people use Linkedin the wrong way. After analyzing many examples, I realized that there are 2 major problems that prevent people from reaching their great potential on Linkedin: Many cannot get their potential clients to accept their connection requests. And the other party does not know how to make the first contact with these potential clients already added. In this video, I will show you in detail the 5 steps that you need to pay attention to if you want to have results with Linkedin! OPTIMIZING YOUR PROFILE Most salespeople fail to get results from Linkedin because they don't prepare their profile to generate value for potential customers. For any type of demand generation to work on Linkedin, you need to make sure that it's clear how you can add value to your customer, instead of just talking about your products and services! At this point, it's more important that you show how you're able to solve your customer's problem. When we talk about social selling, we're talking about building authority. So pay attention to these points: -have a professional photo -use a cover that creates authority or conveys your brand's brand -avoid spelling mistakes -leave your contact information visible -keep your information (skills and jobs) organized SENDING THE CONNECTION REQUEST Within your prospecting process, your first step is to add people! After completing the optimization of your profile, your next step is to send connection requests to people you want to connect with. You can send these requests in a standard way or you can write your own personalized request. But what's the difference? Personalizing your contact request message will increase your conversion rate. Therefore, create models and templates that will always be geared towards the profile of the client you are prospecting. When personalizing, you can include relevant information, such as the reason for the request, the person's professional information or some relevant information about the company that this contact works for. FIRST MESSAGE When you become a connection on LinkedIn, it becomes possible to talk to this person. But be careful: I don't recommend that you rush in and try to schedule a meeting with this new contact. Start with a more casual conversation, trying to understand the person's current situation, the problems they are going through and how you can help. This is the time to start building a relationship. If you are too salesy, your tactic will only work with potential clients who are already very aware of their problems. CONTENT PRODUCTION As you start to make connections, you need to publish content frequently. Every time you publish new content, you impact two types of people: -people who are your connections -people who follow you Unlike other social networks, which receive revenue through advertising, LinkedIn posts tend to have a higher organic delivery. Even users with few connections can reach a high level of views. In addition to keeping you in the memory of your potential customers, publishing content consistently helps you build authority around your niche. This is great, considering that: As consumers, we don't like to buy from salespeople. We do like to buy from experts! It is recommended to publish at least ONCE A WEEK. Check out these tips: -your publication needs to deliver value to your audience -external links only in the comments (using them in the body of the post reduces their delivery significantly) FOLLOW-UP There are two things you need to know about LinkedIn: -most people don't access it daily -and most of them, when they do, stay for a short time This means that most of your messages will not be read in real time. Therefore, it is essential that you follow up on all the people you have prospected. Here, your main goal is to ensure that everyone who receives a message from you remains active and does not lose interest over time. It is important not to give up and continue the follow-up process. Here at Growth, we have made 3 attempts to contact them via LinkedIn alone. Another important point is to combine another communication channel! Using plugins and tools, you can find the contact email and phone number of the person you have prospected, for example, complementing your process.