We are pleased to introduce our new guest, Vitaly Istomin, the founder of such restaurants as Narnia, Loona, PATRIKI and AVA.patriki. We write even more information about online business promotion and marketing in our telegram channel. Subscribe https://t.me/hopegroupblog Running a restaurant business is not easy. In our podcast, you will learn about an amazing culinary career, successful restaurant management and personal qualities necessary for thriving in business. During the conversation, we discussed: where did the culinary career begin? How to manage to control the entire process? How to choose a menu that people will want to try? Do employees go to competitors? How much does it cost to open a restaurant in the center of Moscow? Why are some restaurants fully booked, while others are not? TOP 5 conditions for a restaurant to pay off competition within the restaurant. The influence of the owner's image on the restaurant. How to cope with stress? Personal qualities for business. Enjoy watching, we will be glad to receive your likes, reposts and comments! Time codes: 00:00 - greeting 0:51 - the first kitchen where Vitaly worked 02:27 - about international experience 03:13 - what is the audience in different restaurants of the country? 03:45 - what restaurants does the team have and are planned? 05:04 - how to keep up with everything when opening restaurants? 06:52 - Vitaly's work schedule 07:46 - about working in a partnership business 11:36 - what is the difference between cuisine in the regions and in Moscow? 12:45 - about purchasing products 15:03 - how is the menu made up? 20:05 - do they go to competitors? 20:57 - how much does it cost to open a restaurant on Patriarch's Ponds? 22:23 - about rent 24:01 - 5 criteria for a restaurant to pay for itself 27:40 - how to look for restaurant staff? 30:08 - difficulties in the restaurant business 32:19 - was there any negativity from guests? 35:18 - about competition within restaurants 36:50 - about Vitaly's activity on social networks 38:48 - the influence of a famous chef on a restaurant 39:49 - about promotion channels 42:30 - trends in the restaurant business 44:07 - about compliments from guests 45:12 - about obstacles to career development 46:51 - how to cope with stress? 48:29 - about Vitaly's personal life 49:56 - about the balance between family and career 50:44 - about controlling your restaurants 54:15 - conclusion Guest of the episode: Vitaly Istomin - / istomin_vitaly Establishments on Patriarch's Ponds: / ava.patriki / patriki.moscow Watch or listen to this podcast about marketing, online promotion and business, like and ask your questions in the comments below this video. Go to other platforms: 📎 Telegram - https://t.me/hopegroupblog 📎 Instagram - / hopegroup.blog 📎 Website - https://hopegroup.ru _______________________________________________________________ A podcast from the founders of the digital agency Hope Group, in which Sergey and Shukhrat discuss business and marketing topics with guests: experts share their successful cases or talk about mistakes that helped them gain unique experience. We analyze related topics that in one way or another relate to marketing and give listeners food for thought. Interesting, useful, expert.