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Alfonso Alcántara, a psychologist and enthusiast of applied science to the professional world with rigor and humor, tells us in an educational and fun way what motivation is and how to develop it in workers and teams of any organization with practical recommendations. For 25 years he has been a team manager and human resources director and has coordinated or promoted numerous projects and services related to employment, guidance and professional reinvention. From his digital alias @Yoriento, he shares daily content on motivation in organizations and in careers with more than 200,000 contacts on social networks. Alfonso won the Extraordinary Prize in Psychology from the University of Granada and is an enthusiast of applied science to the professional and business world, which he conveys in his conferences and courses with rigor and humor. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx