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The history of the You Wanna brand began in 2008, and now the brand has 3 of its own production facilities, more than 200 people in the team, stores in major cities of Russia and big plans for the future. Today we are visiting the founders of the brand - Yulia and Nigina. We talked about how they launched their brand, how they create trendy collections. And we will also walk around the brand's office and visit the backstage of a photo shoot, where we will learn all the details of content creation. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course: https://tinyurl.com/5bf7tk9e Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Instagram - a product of the Meta company, recognized as extremist in the Russian Federation Timeline: 00:00 What the video is about 01:27 Getting to know Yulia and Nigina 02:00 About the founding of the brand 07:00 About the distribution of responsibilities 09:17 About the team 10:04 DNA of the you wanna brand 12:57 About stores and new opportunities in shopping centers 14:30 Tour of the you wanna office 17:42 How Yulia came to the fashion industry 19:58 About childhood 21:22 About training 24:22 How clothing design is created 30:53 We look at the You Wanna collection 31:42 Must-haves of this summer 35:19 About production 37:35 About the specifics of hiring seamstresses for production 40:43 How the girls received a state grant 47:20 About promotion 49:38 About collaborations 52:04 Backstage of the catalog shoot 53:00 About the team on the shoot 53:20 How the process of preparing for the shoot happens 54:46 About lookbooks 58:36 Review of filming props 1:00:06 About landmarks in the fashion world 1:01:19 About sales channels 1:04:16 About mistakes 1:06:20 Tips for those who want to create their own brand 1:07:16 About the fashion industry today #fashionfactory #fashionfactoryschool