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Learn about the benefits of Nubank Ultravioleta: https://r.vocemaisrico.com/48d1fa6e30 Learn about Movida car rental: https://r.vocemaisrico.com/0325348ac1 Join the Viver de Renda waiting list: https://r.vocemaisrico.com/03aaf84a29 BOOK IN THE NAME OF THE PEOPLE BY BRUNO PERINI: https://r.vocemaisrico.com/2f68435bf1 The art of building relationships and influencing people is one of the pillars of success in any area - be it in business, communication or even in personal life. Dale Carnegie, in his classic “How to Win Friends and Influence People”, transformed these ideas into practical principles that span generations. Today, in a world where connections are highly valued, knowing the balance between charisma, communication and the ability to create genuine bonds is more relevant than ever. But how can we apply these timeless lessons to modern challenges? What is the best way to spark someone's interest without being (or appearing) manipulative? How can we build lasting, genuine relationships that yield good results? What is charisma and how can we improve it? What is the best way to win an argument? Why call people by their name? To answer these and other questions, we invited El Professor da Oratória (Giovanni Begossi) and Professor HOC (Heni Ozi Cukier) for episode 218 of the Os Sócios podcast. We will talk about the principles of Dale Carnegie's book, how to use them in practical actions, increase your influence, improve your communication and much more. It will be broadcast this Thursday (11/21), at 12 pm, on the Os Sócios Podcast channel. Hosts: Bruno Perini @bruno_perini and Malu Perini @maluperini Guests: Professor HOC @professorhoc and Giovanni Begossi @elprofessordaoratoria