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It may or may not be in the month the store opens It can be used as an anchor for a more difficult month or without an appeal date Make a 30-day action, because it is a strong call Divide it into 3 stages so as not to get tired or lose power Define the goal and the super goal Define aggressive commercial actions: different offers every day, differentiated payment terms, buy and win Evaluate birthday raffles – they can be vouchers to spend in the store or external prizes Evaluate buy and win to increase the average ticket – bag, toiletry bag, kits Look for gifts with suppliers Prepare the party: decorate the store and create a party atmosphere Hold an interim event for employees and launch an incentive campaign on the anniversary Dino Gueno is a retail entrepreneur and sales mentor for more than 200 retail entrepreneurs, a reference in marketing and sales of chain stores, professor and speaker, author of the book “A Loja que Vende” and creator of the “Rede Milionária” method. He helps owners of chain stores in the retail sector sell the next million. Discover my step-by-step method to make your chain of stores reach the next million in sales: https://lp.dinogueno.com.br/redemilio... On Instagram, practical retail marketing content: / dinogueno #retail #sales #marketing #dino #dinogueno #consumer #behavior #consumerbehavior #salesperson #sale #leader #leadership #supermarket #commerce #advertising #mkt #digitalmarketing #digital #espm #management #result #growth #merchants #supermarket #supermarketer #mentor #speaker