❗Subscribe to my Telegram channel: https://t.me/+TaLMsYU6EXVjNDMy Hello, I'm Mikhail Grebenyuk: - Expert in sales and business scaling - Founder of RESULTING - Our clients have grown their sales by 132 billion rubles over 9 years - Author of four best-selling books In today's episode, we talk with Ivan Khokhlov, co-founder of 12 STOREEZ, the largest premium clothing brand in Russia. 12 STOREEZ started its journey on social networks, like thousands of other fashion stores, but despite fierce competition, it was able to win its place in the market. Now there are more than 44 12 STOREEZ stores open in Russia and abroad, and the company's revenue over the past year has exceeded 10 billion rubles. All the achievements of 12 STOREEZ are the result of the work of Ivan Khokhlov, Irina and Marina Golomazdin. The brand was built from scratch, without outside investment or support from influential relatives. In today's interview, Ivan Khokhlov will share his entrepreneurial experience: he will talk about starting a business, studying at Skolkovo, and why he decided to leave the brutal construction industry for a "women's" business and start his own clothing brand. The podcast will be especially useful for small and medium business owners who want to learn more about this niche. Ivan will reveal the key factors that influence the successful launch of a clothing brand, and will also give practical advice that will help you increase sales in the premium segment. Watch the video until the end to get the most out of this interview. What was the most valuable idea from this interview for you? Share it in the comments. Subscribe to my YouTube channel to stay up to date with new episodes and interviews with entrepreneurs: @grebenukm #mikhailgrebenyuk #grebenyuk #business #entrepreneur #podcast #interview #entrepreneurship #12storeez #clothingbrand #fashion #businessfromscratch 00:00 — Meeting the guest. About business and scale 00:45 — The beginning of the journey. Hometown and education 06:43 — First experience in business, 2 million in hiring and a construction company 15:16 — Studying at Skolkovo, business education and mentoring 23:27 — Why is 2024 a difficult year? 30:23 — Scaling stage of 12 STOREEZ 37:46 — Key factors of success of a clothing brand at the start 46:49 — How to increase sales in the premium segment? 50:01 — Future 12 STOREEZ 58:21 — Conclusion