How to invest 8 thousand rubles and create a brand with a store in the center of Moscow. SHI-SHI x Fashion Factory - Fashion Factory School - World Latest Movie, Series, Videos and Trailers | fetery.com

How to invest 8 thousand rubles and create a brand with a store in the center of Moscow. SHI-SHI x Fashion Factory

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Fashion Factory School

Published on Feb 12, 2023

About :

Today we are visiting our graduate and founder of the SHI-SHI brand - Yulia Shinkareva. The history of the brand began in Nizhny Novgorod with one model and a budget of 8 thousand rubles. And today the brand has its own production, 50 people on the team, a flagship in the center of Moscow and an investor in the person of an international cosmetics holding. Watch the interview to find out how to launch a brand without a design education and large investments. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course: https://tinyurl.com/y6ph4e75 Timeline 0:00 - Getting to know Yulia and her brand SHI-SHI 1:40 - How did the idea of u200bu200bcreating your own brand come about? 4:07 - How to leave construction for fashion? 5:35 - First steps in brand development 8:34 - How to open a brand with 8 thousand rubles 13:10 - DNA of the SHI-SHI brand 15:36 - How to create an item that will take off? Product cycle 17:55 - From Nizhny Novgorod to Moscow 19:31 - How the team was formed 21:40 - About our own production 24:11 - How are collections created? 27:17 - About filming 28:46 - Conversation with the producer. Types of filming and their objectives 30:46 - The process of creating a film shoot. How to assemble a great team? 33:32 - How did you survive the pandemic? Finding an investor 36:23 - About rebranding 39:57 - About the flagship store 41:58 - Conversation with the store manager. What models do people come to SHI-SHI for? 44:46 - About competitors 47:58 - Promotion and sales channels 51:23 - About training at Fashion Factory School 53:14 - If Yulia started today, what would she do differently? 54:57 - About failures. What is it like to open a store on the day of Russia's mobilization? 58:55 - Advice for those who want to create their own brand Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp More about our courses: https://tinyurl.com/2vn6h6wx Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool #brandclothing #women'sbusiness

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