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How to Find Ideas Outside of Design Mikhail Gubergrits Prosmotr

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Design Prosmotr

Published on Nov 17, 2021

About :

Inspiration is an important part of design and creativity. In the flow of information, many designers are used to looking for it on the Internet, spending dozens of hours on Behance, Pinterest or Dribbble. This can lead to accidental secondary ideas and the feeling that nothing new can be invented. But Mikhail Gubergrits is sure: everything we have seen once can influence our work and it is worth learning design from music, physics, literature and everything that surrounds you. In his lecture, Mikhail asked himself what influenced his work and told how to learn to see the relationship of design with completely unexpected areas. Using examples, he showed why a designer should study art history and how different trends in painting are reflected in design. How you can see an original graphic solution in a poetic rhythm, and find an idea for a logo by studying notes. You will learn why it is important to learn to see between the lines and implement this in your projects. To find a good idea, you need to close your laptop and look around! Lecture “How to find ideas not in design” by Mikhail Gubergrits, founder and creative director of Linii Group 00:00 How studying painting helps in design 09:00 Finding an idea in studying poetry 13:54 Music and design 20:05 How to learn to see between the lines 24:35 Think for 100 hours, do it in 1 minute 28:44 How the Bukvoed logo was created 31:24 When it’s worth abandoning a project More useful videos for designers in the VK group: http://www.vk.com/prosmotr Like Prosmotr on Instagram: / designprosmotr Find out about Prosmotr news on Fb: / designprosmotr Follow the news on Twitter: / designprosmotr http://designprosmotr.ru

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