How to develop a brand in 1 year and get into top department stores. The story of a Fashion Factory graduate - Fashion Factory School - World Latest Movie, Series, Videos and Trailers | fetery.com

How to develop a brand in 1 year and get into top department stores. The story of a Fashion Factory graduate

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Fashion Factory School

Published on Dec 17, 2023

About :

Our guest is a Fashion Factory graduate and founder of the women's clothing brand Nerrro. The brand was created literally 1.5 years ago as part of the Fashion Impulse Pro course. And today they cooperate with large department stores and have regular customers. We will talk with the founder Irina Fakhrutdinova about how the brand managed to successfully launch and what difficulties it had to face. Create a fashion brand from scratch in 6 months on the Fashion Impulse Pro course: https://tinyurl.com/52cwfwca Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Instagram - a product of the Meta company, recognized as extremist in the Russian Federation Timeline: 00:00 what the video is about 01:35 getting to know Irina and the Nerrro brand 04:32 brand concept 06:40 Nerrro bestsellers 07:30 about entering points of sale 09:00 how the idea to create a brand came about 10:30 the first steps in creating a brand 11:30 about training 13:11 about sales at Trend Island 14:00 about the first sales 15:36 about promotion 16:00 Are bloggers ready to collaborate with new brands? 17:14 About sales channels 19:07 How Irina defined the target audience 21:56 About the price segment 23:15 About the brand team 25:15 About finding a production facility 26:19 How Irina creates designs 30:16 About mistakes at the start 31:40 About plans for the future We thank the Telegraph department store for providing the location for the shoot. #fashionfactory #fashionfactoryschool

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