How to Create Strong Brands. Interview with Andrey Fedoriv

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Published on Sep 4, 2019
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What marketing books have you read recently? And in other areas of business? How is your English? Andrey Fedoriv, ​​founder of FEDORIV AGENCY (https://fedoriv.com/), FEDORIV GROUP and the FEDORIV HUB multimedia space (https://fedoriv.com/hub/), believes that most entrepreneurs in our countries lack basic knowledge and act like "hedgehogs in the fog", making the same mistakes. What you need to read first, how to differentiate yourself from competitors in the market and create a brand, how performance marketing and brand image are connected - watch our interview. FEDORIV AGENCY has developed more than 100 brands around the world. The agency's clients include the largest Ukrainian brands (Morshinska, Nova Poshta, OLX, Oschadbank, Rozetka, Ukrnafta, etc.), as well as international companies from the USA, Europe, Kazakhstan, Uzbekistan, etc. Andriy Fedoriv is also a well-known speaker and author of the educational channel FEDORIV VLOG (https://www.youtube.com/channel/UCKk1.... We recorded our interview with Andriy in his Kyiv office. 0:35 Does small and medium businesses need a brand? 1:00 Instructions: how to form a brand 13:02 Read at least 2 books on marketing 14:27 Performance marketing or brand, which is more important? 20:40 FEDORIV office 21:15 Business conferences are rock and roll 22:56 Everything you need to know about marketing in 14 seconds 26:11 About FEDORIV HUB 27:25 “My whole life is one big mistake” 28:46 Owner, director, investor, startupper – what are the differences between these roles 31:32 Participation in the operational part 36:25 Toilet in the FEDORIV agency – “Andrey allowed it” 40:48 How to manage a creative team 44:55 Conflict between emotion and transaction 47:47 What the great fighting Belarusian says

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