How to Create a Wow Brand: Alisa Bokha, Co-Founder of Monochrome

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Полянская про WOW маркетинг

Published on Mar 1, 2024
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Hello! I am Anastasia Polyanskaya - an entrepreneur, a brilliant marketer and the founder of the online school WOW.Marketing This is my first episode of the podcast, where I talk to cool entrepreneurs who do wow marketing. My guest is Alisa Boha, co-founder of the clothing brand Monochrome. We talked with her about how to create a product that everyone wants. Alisa talked about: - how the brand was created - her experience of working with an SMM agency and why they run the account themselves - collaborations - what a unique product consists of and how to make it so - why they don’t do promotions - brand promotion My account: / polyanskayaa Alisa’s account: / alisaboha Monochrome’s account: / monochrome_you My online school, where I teach wow marketing: https://wowmarketing-school.ru *Instagram is a product of Meta, this organization is recognized as extremist and banned in the territory

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