Friends, this is the first episode of the new 9th season of the show "Now I'm the Boss! The Whole Country", which is dedicated to the regions of our country. This is where the most creative concepts of various businesses are born, including the restaurant business. Today we will move to Novosibirsk, where we will meet Denis Ivanova and Alena Ivsecheva - the founders of a business in this region. Today we will go to them to find out what efforts are hidden behind the creation of a restaurant in the capital of Siberia. "The soul of the people is its cuisine," says Denis Ivanov. He is the creator of the restaurant chain "Sibir Sibir" with a turnover of over a billion, 10 thousand visitors monthly and branches in 4 cities of Russia. In his business, Denis adheres to the philosophy that "the tastes of the people are the heart of culture." He is one of those who started the fashion for local cuisine and created a restaurant with unique dishes, making it successful and paying for itself. And here is our little boss, Alena Ivsecheva, the head of "Dachnye Sezony" - a small restaurant in a residential area of ​​Novosibirsk. The history of the restaurant began when Alena, not afraid of difficulties, dared to start a new chapter and create a restaurant with a one-year-old child in her arms. For 3 days, the bosses will switch places and head each other's businesses. Let's see what decisions the entrepreneurs will make and whether they will be able to contribute something really worthwhile to each other's businesses and make restaurants more successful, interesting and attractive for their segment. SberBusiness Card https://s.sber.ru/F7lLDs Solution for cafes and restaurants https://s.sber.ru/TjPxvB Acquiring https://s.sber.ru/Zd1lJN 00:00 Who is in the restaurant business in Siberia? 01:26 Getting to know entrepreneur Denis Ivanov, who created a restaurant in the region 02:00 Denis Ivanov talks about what inspired him to create his local cuisine project "SibirSibir" 03:40 Alena Ivsecheva on how to create a restaurant in the region as a mother on maternity leave 05:00 Alena shows the restaurant "Dachnye Sezony" and accepts the challenge from "Now I'm the Boss" 07:56 Denis Ivanov becomes the boss at "Dachnye Sezony" and gets to know the inner workings of a small business 9:51 Alena Ivsecheva takes the reins of the restaurant "SibirSibir" - a luxury restaurant in the region 11:28 Denis Ivanov at the examination of the kitchen of "Dachnye Sezony" 13:37 Alena Ivsecheva gets to know the organization of the kitchen of "SibirSibir" 15:26 Denis Ivanov tastes the entire menu of "Dachnye Sezony" 17:55 Alena Ivsecheva tastes the menu of "SibirSibir" 20:26 How to promote a restaurant in a residential area, find your target audience and analyze competitors? / How to promote a small business on your own? Advice from Denis Ivanov 22:34 Summing up the first day 25:25 Alena Ivsecheva's second day as a boss 27:16 Advice from Denis Ivanov and his team on how to improve the performance of a small business: analysis of the target audience, competitors and location 29:30 How to organize a menu and build effective team work and the correct distribution of positions in the restaurant business? 31:30 Financing advice for small businesses from the director of "SibirSibir" 33:10 What details are important to observe at the bar 34:16 Master class from the chef of "SibirSibir" for Alena Ivsecheva 35:55 ​​How to manage a restaurant with a full seating? 37:55 Tips for communicating with the customer service of the restaurant "SibirSibir" 40:08 How to cook local cuisine correctly: a cooking master class at "Dachnye Sezony" and a tasting of the updated menu 44:00 The last day and brand updates from Alena at "SibirSibir" 45:15 How do design, name and external details affect restaurant marketing and its success? 47:38 How to create a menu concept that will make a restaurant successful? / How to make the right 48:37 How does uniform affect the attractiveness of a restaurant? How to simplify guest service? Sberbank terminal #NowIamBoss #sberbank #Friday #SmallBusiness #BigBusiness #restaurants #siberia #businessintheregion #entrepreneur #localcuisine #restaurateur #restaurateurbusiness #smallbusiness