How to Create a Clothing Brand: From Zero to 26 Stores. Charmstore's Success Formula
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Our guest is the founder of the women's clothing brand Charmstore and a graduate of the Fashion Factory school - Fiosa Mindibayeva. The history of the brand began in 2018, and today they already have more than 25 stores throughout Russia, a large team and the love of the audience. In this video, we talked about how Fiosa created her brand alone, how she managed to scale up and get investments, and we will also discuss opening stores under franchising, working with marketplaces and entrepreneurship. Enjoy watching! Create a fashion brand from scratch in 6 months on the Fashion Impulse Pro course: https://tinyurl.com/yuxr67mr Timeline: 00:00 What the video is about 01:27 Getting to know Fiosa and the Charmstore brand 02:00 About the concept and business cards of the brand 05:10 How Fiosa started making clothes 12:33 How to create your own fashion brand 13:10 How the brand concept was formed 15:50 Who is the “Charmstore girl” today 18:26 About the importance of training 20:47 What Fiosa is responsible for today 22:03 About collection design 23:48 About using trends in collections 25:30 Fiosa about opening stores 29:11 “This year we have a plan to open 20 stores” 30:05 About franchising 31:27 Why the brand needs many stores 33:53 About opening outlet 35:17 About production 40:09 About fabrics and raw materials 40:50 Why the brand is not aiming for the middle+ segment 43:30 About the brand's new investor 45:50 About sales - where there is more traffic 46:36 About working with marketplaces 48:30 About the brand's second line especially for Wildberries 49:50 What works in promotion today 51:53 About collaborations 55:52 Are entrepreneurs born or made? 57:55 Fiosa shares a story from her childhood 1:01:20 What is most important today for creating a brand Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp More about our courses: https://tinyurl.com/2vn6h6wx Social networks: *@fashionfactoryschool Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool *Instagram is a product of Meta*, which is recognized as an extremist organization, whose activities are prohibited in the Russian Federation. #fashionfactory #fashionfactoryschool
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